Creating new Lily varieties starts with the breeding company. By maintaining a close relationship with all major breeding companies in Holland we are well informed of new introductions and the characteristics of each new variety. The success of a newly hybridized variety often depends on knowledge of the final destination of the flowers. We realize the importance of sharing our knowledge both with the hybridizers as well as with the flower growers around the world.
Knowing the preferences of each local market is essential for success. By sharing knowledge, we ensure that the long road to establish a new variety – average 8 to 10 years – actually results in a potentially successful lily.